Our Story


Valentina was founded with a rebellious spirit and a lofty objective: to offer beautiful jewellery at a revolutionary price, while not comprising on quality or customer experience.

Every idea starts with a problem. Ours was simple: jewellery is too expensive. Why is it so hard to find beautiful, high quality jewellery that didn’t leave our purse empty?

And why is there no way to make your jewellery your own? Where were the options?

It turns out there was a simple explanation. The jewellery industry is dominated by high-street brands that have been keeping prices high, giving no room for the customer to be creative, while reaping huge profits from consumers who have no other options.

We started Valentina to create an alternative.

By circumventing traditional channels, designing our jewellery in-house, engaging with customers directly online and letting customers create their own one-off pieces, we’re able to provide higher-quality, better-looking, personal jewellery at a fraction of the going price.

We believe that buying jewellery should be easy and fun. It should leave you happy and looking stylish, and with money in your pocket.

There’s nothing complicated about it. Good jewellery, good outcome.